Marketing Orientation - 3214 Words

Index Abstract: 2 Market orientation: 2 Benefits of market orientation 3 Barriers to marketing orientation 5 Market orientation concept for new business: 6 Effects of market orientation on the existing business: 7 Mass marketing: 8 Role of mass marketing in developing tactical action programmes 8 Advantages of Mass Marketing: 9 Limitations of mass marketing 9 Market Segmentation: 9 Advantages of Market segmentation 11 Disadvantages of Market segmentation 11 Mass marketing versus Market segmentation 12 Conclusion: 13 References: 13 Abstract: The first half of the assignment deals with the adoption of market orientation as a key principle for guiding†¦show more content†¦They identified the tastes and preferences of the Foreign tourist who visit kerala, south India. They accordingly implemented the plans to help satisfy the needs of the tourists. †¢ Increased creativity and delivering value to the customers: The main characteristic feature of a market oriented firm is the extensive research which they use in order to identify the needs of the customers and satisfy them. They give more importance to the customer needs than to the product process. Market oriented organisations give more importance to the highly innovative production techniques and offer services to customers like delivery, warranty, after sales service etc. The immediate and strong response to the marketing intelligence is one of the major benefits of market oriented firms. They target the selected market segments, design the new products and modify the existing products to fulfil the customer needs (Kohli and jaworski, 1990). †¢ Improved employee commitment to the organisation: The commitment of the employees increase along with the increase in the market orientation. It also increases the benefits of the employees like psychological and social which the employees spawn from the organisation. This will automatically result in better co-ordination between the employees of various departments which in turn will help the company to achieve its goals and objectives. This in turn will give employee the job satisfaction and commitmentShow MoreRelatedMarketing Orientation1208 Words   |  5 PagesThere have been many studies of the term ‘marketing orientation’, and its presence within organisations. Marketing orientation is an approach that companies take which centres its activities towards achieving customer satisfaction through effective marketing. It is where customers form the basis of an organisations performance and overall success. In order to achieve successful marketing orientation, a company must organise an effective structure throu gh planning its activities, products and servicesRead MoreMarketing Orientation And Product Orientation1479 Words   |  6 Pagesthe economy era full challenge, marketing theory and practice are accelerating the pace of innovation. Marketing not only has widely exploited in the economy and society field, but also more and more enterprises constantly innovate new performance, new competitive, new brilliance in unprecedented enthusiasm. Therefore, diverse strategies are adopted by most firms to discover and meet the needs and desires of its customers (Jobber Fahy, 2009). Marketing orientation is one of the most successful strategiesRead MoreMarketing Orientation6794 Words   |  28 PagesMarketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit tChapter 1: An Overview of Marketing Learning Objectives 1 Define the term marketing Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholdersRead MoreMarketing Orientation : Marketing And Marketing1450 Words   |  6 PagesA wide range of companies today prefer to adopt the marketing orientated approach to sell their new products rather than using product orientation before.In fact,marketing orientation also helps such companies to earn more profits in the long time.According to Jobber and Ellis Chadwick (2013),marketing orientation focuses on customers need as the primary drivers of organizational performance.However,this is not always the case.Product orientation still be used by some senior executives and this methodRead MoreMarketing : Marketing Orientation Of Boots3697 Words   |  15 PagesEXECUTIVE SUMMARY: Marketing is the process of selling of goods and services to the real customers. 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